client: hellmann’s mayonnaise
Hellmann’s is back in the Super Bowl, calling attention to the leftovers in your fridge - with a little help from Jon Hamm, Brie Larson, and the ubiquitous Pete Davidson.
client: toys for tots
For children everywhere, Santa delivers the magic of the holiday season each year. But too many children wake up to find that magic is missing on Christmas morning. However, a bit of Santa’s magic, the power of giving, exists inside of everyone, just waiting to be unleashed.
Our biggest challenge was driving more people nationwide to help children in need during the holidays, the time of year that is most competitive for charities and when kids are most in need. We needed to create work that could truly stand out, grab our audience’s attention, and ultimately inspire action over apathy. Our story needed to be instantly relatable but not cliched and forgettable like so much holiday work can be.
Introducing a snack-shifting innovation to the chip bag: The flavor savor. Working with the Dutch brand Hoeksche Chips, we’ve developed a rippable corner for their bags, creating a flavor saving funnel. And in doing so, changed how we snack forever.
We worked to concept, produce, and launch Shell’s first national 360 brand campaign in two decades. Focusing on the company’s energy diversification, we wanted to show the real ways Shell is bringing progress to more people in more ways every day, working to make sure cleaner energy options are available to everybody, from the big-cities-shining-bright to the small-town-hard-to-find. Because when nobody is left behind, everybody moves Forward.
client: fanta
Global campaign to introduce new Fanta branding and recipe.
Includes campaign tagline & visual identity, TVC, OLV, print, digital, social, OOH, and activations
client: church’s texas chicken
100 years ago, the town Bacon, Texas lost its township, and it was completely forgotten. Until now. To celebrate their new Bacon Chicken Sandwich, Church’s Chicken did what no one had done: put a former town back on the map nationwide. We worked with local governments then hit the road in a Bacon Chicken Sandwich truck to Bacon, TX where we installed a welcome sign where the town once stood. We then held live events in Texas, launched a social campaign to build awareness on National Chicken Sandwich Day, and started a national petition.
client: lay’s
To demonstrate the magnetic pull that the big flavor of Lay’s chips has, we created a series of colorful “worlds of flavor.” The stylized Worlds of Flavor are inspired by the flavors and target the market through different, fun scenarios.
:social/pre-roll designed for vertical and horizontal format in one shot
:06 & :10
client: church’s texas chicken
We were tasked with creating a new campaign to launch the brand change of Church’s Chicken to Church’s Texas Chicken. Included tagline, overall look/feel/voice, tv, digital, social, & in-store.
client: ga & nc lottery
I’ve had the opportunity to work on over a dozen lottery campaigns for both GA and NC. Here are some of my favorites.
client: lay’s
client: novant health
A short documentary celebrating the courageous story of a Novant Health patient who overcame incredible odds.
client: scana energy
Lives in existing campaign - thanks to the warmth of Scana energy, GA’s neighborly bears no longer have to hibernate for winter.
